• Our wild-caught, IQF Natural Whitefish live in the deep, icy waters of the northern Great Lakes.
• Because of its' very mild flavor and medium firm meat, Whitefish is considered one of the best eating freshwater fish, and also one of the healthiest because of the high Omega-3 content.
Because of the perishable nature of frozen fish, at this point we offer shipping via UPS 2 days per week.
Packed in a styrofoam cooler with dry ice, our goal is to provide our quality fish to you in their current frozen state.
For orders to be shipped on TUESDAY for delivery on THURSDAY, please order by 10 a.m. on Monday. For orders to be shipped on WEDNESDAY for delivery on FRIDAY, please order by 10 a.m. on Tuesday.
Like all of the FINFISH DIRECT fish, they are 100% natural, with no additives, preservatives or chemicals.
The majority of fish on the market has STPP (Sodium Tripolyphosphate) added prior to freezing in order to retain moisture, which results in an increased fillet size and shrinkage when cooked. STPP is a chemical, used in cleaning products, detergents, soaps, paints, ceramics.
THERE IS NO STPP ADDED TO ANY OF OUR FISH, EVER.
Finfish Direct is proud to offer only pure, natural protein. A white to gray color with a white underbelly, Lake Whitefish can be identified by its deeply forked tail fin and small head.
Our fish are wild-caught in the the deep waters of the larger northern Great Lakes, often through the ice in the winter.
Our Natural Whitefish has a very mild flavor and medium firm meat. Whitefish is considered one of the best eating freshwater fish, and also one of the healthiest because of the high Omega-3 fatty acid (EPA and DHA) levels.
Our fish are processed and ‘Individually Quick Frozen’ (one-time) within hours of catch at our nearby HACCP approved facility.
Our chemical-free fish is harvested using strict ethical, sustainable and traceable practices